Webinar—Case Study: HGA’s Enterprise to Become a Company of Brand Ambassadors

A recording of a webinar held live March 25, 2019 with Jennifer Haferbecker, Marketing Director with HGA, with additional insight from Dean Hyers. This webinar, facilitated by Becky Lyons, covers:

* Case Study: HGA's experience with brand ambassadorship.

* Benefits of focusing on brand.

* The steps it took to create an organization of brand ambassadors.

* The result of HGA's efforts and what's next.

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JENNIFER HAFERBECKER
Associate VP, Director of Marketing
HGA Architects & Engineers

Jennifer Haferbecker is Director of Marketing, overseeing firm-wide marketing and business development strategies across the firm’s core market sectors. Her expertise includes market research, industry analysis, customer relations management, and brand management.

DEAN HYERS
Co-Founder
SagePresence

Dean co-founded SagePresence in 2001 with business partner Pete Machalek. Dean Lincoln Hyers is a speaker, trainer and coach devoted to helping others develop their “New Bold”—a uniquely persuasive and likeable flavor of charisma and confidence under pressure.

BECKY LYONS, PH.D.
Facilitator & Solution Designer
SagePresence

Becky works with teams to reach new levels of excellence. She specializes in change management, organizational development, and learning. Becky has extensive experience in management & workforce training, continuous improvement methodologies, and strategic planning.