FREE DOWNLOAD—The Brains and Business of Story: Creating engaging and influential presentations using story structure

FREE DOWNLOAD—The Brains and Business of Story: Creating engaging and influential presentations using story structure

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Stories are scientifically proven to increase engagement and retention in the listener. Stories used in business are particularly effective in high-stakes presentations, particularly if the goal of the presentation is to influence another person.

This white paper explains how the brain reacts to hearing a story and how that reaction increases the likelihood of engaging in and remembering the story content. It also provides insight and tools for using story in business settings. The Story Structure Model(tm) will equip presenters with a framework for developing engaging, interesting, and memorable presentations.

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