WHITE PAPER—The Brains and Business of Story: Creating engaging and influential presentations using story structure

WHITE PAPER—The Brains and Business of Story: Creating engaging and influential presentations using story structure

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Stories are scientifically proven to increase engagement and retention in the listener. Stories used in business are particularly effective in high-stakes presentations, particularly if the goal of the presentation is to influence another person.

This white paper explains how the brain reacts to hearing a story and how that reaction increases the likelihood of engaging in and remembering the story content. It also provides insight and tools for using story in business settings.

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Download the other white papers in The Brains and Business series:

The Brains and Business of Brand Ambassadors: Bringing Your Value Proposition to Life Through Your Entire Team

The Brains and Business Series: Measuring the Impact of Brand Ambassadorship