FREE DOWNLOAD—The Brains and Business of Brand Ambassadors: Bringing Your Value Proposition to Life Through Your Entire Team

FREE DOWNLOAD—The Brains and Business of Brand Ambassadors: Bringing Your Value Proposition to Life Through Your Entire Team

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In professional services firms, often the staff members who do the actual hands-on work may have more exposure to clients and potential clients than the staff members who got that work to begin with. Every interaction these hands-on employees have while on the job defines whether or not potential clients will buy your services, existing clients will hire you again, or either will recommend you to others. 

This white paper explains why businesses must utilize all of their employees as brand ambassadors and why brand ambassadorship leads to more business. It also provides a basis for developing a memorable and well-differentiated value proposition, as well as outlines steps to ensure employees know their role in representing and demonstrating your brand.

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