Measuring the Impact of Brand Ambassadorship Video Shorts
In conjunction with the release of our newest white paper, Measuring the Impact of Brand Ambassadorship, some of our experts dive deeper into themes, real-life examples, and how to think about the impact of brand ambassadorship in your organization.
Videos will be released weekly through the summer. Check back to view them all!
Although it is hard to measure brand ambassadorship directly, Becky Lyons explores how you can measure things like employee behaviors and the net promoter score to define the success of brand ambassadorship.
The net promoter score is a simple way to measure engagement. Becky Lyons explains the connection between the score and brand ambassadorship and how companies can understand the impact of brand ambassadorship.
If brand ambassadorship is important in your organization than measuring and reporting on it is vital. Becky Lyons discusses the steps on how to successfully measure brand ambassadorship.
If a company hasn't done a lot of measurement before, this idea of measuring brand ambassadorship can seem overwhelming or daunting. Becky Lyons explains how reporting and recognizing can jettison the performance improvement in your company.
Brand ambassadorship can have a big impact on your bottom line. Becky Lyons reveals some powerful statistics that highlight the power brand ambassadorship can have on a company.
Ambassadorship can be really simple. Dean Lincoln Hyers shares the basics on how it can impact your company and your employees.
There is a distinct moment when brand ambassadorship shifts from being something you have to remember to being something that is a part of your presence. Dean Lincoln Hyers discusses that moment and the impact it has on employees.
A positive change can result in companies when theory starts to turn into real impact. Dean Lincoln Hyers explores the shift from theory to practice when teams embrace brand ambassadorship.
When a company's employee satisfaction scores dropped to the lowest point in 60 years, they knew they had to do something. Dean Lincoln Hyers shares a story of how one firm turned their numbers around through brand ambassadorship training.
The successful impact on behaviors through brand ambassadorship training can have a profound impact on employees. Dean Lincoln Hyers shares one example of how learning brand ambassadorship inspired confidence.
Your brand is more than your logo. Therefore, delivering your brand promise and your brand experience, in a way that is clear, unified, and really communicates your value is crucial. Lisa Walden explores why having all your employees trained as brand advocates is important.
When brand ambassadorship is done poorly it can sound like it’s memorized or you don't know what is being communicated. Lisa Walden discusses what brand ambassadorship looks like when it's done wrong.
Are your employees engaged with your organization? Do they love where they work? Lisa Walden explores the connection between brand ambassadorship and employee engagement.
Companies can have consistent service, from the top to the bottom, from the person they first meet, all the way through delivery of the product or the service that they are selling. Lani Basa discusses all of these things and more about when brand ambassadorship is working.
When brand ambassadorship is weak, organizations show inconsistency in how they show up in marketing, in their product, and who they are and what they stand for. Lani Basa explains the realities of weak or non-existent brand ambassadorship within companies.
Today many people are talking about brand and being on brand, with a focus on things like Instagram, and marketing, and even materials that they send out. What they're not focused on is brand ambassadorship. Lani Basa explains why this is the key.
Everyone wants to do well by their organization and especially an organization they believe in. Lani Basa discusses the three considerations for brand training and why all of your staff needs to be trained.
The first step in brand ambassadorship training is starting with an internal and an external audit. Lani Basa explains where to go from there and the best ways companies can start the training process.
When you invest in a brand, you really want your brand to do something for you, but doesn't do that just magically. Its your people that create a consistent brand experience. Sarah Kesher discusses the impact of engaging employees as brand ambassadorship and creating brand consistency.
Many companies are missing a critical piece of their brand strategy. Sarah Kesher explains the importance of making sure employees understand the company’s brand beyond what it looks like on paper and identifying the role they play on delivering the brand experience.
Often there is a shared excitement around a new brand, but that excitement quickly dies out and the meaning gets forgotten after some time. Sarah Kesher discusses to keep employees engaged and your brand present even after the excitement of the launch dies down.
There’s a clear connection between brand ambassadorship and corporate culture. They're two sides of the same coin. Sarah Kesher discusses the similarities, differences, and overlaps, as well as how to utilize both for the biggest impact.
What’s the difference between brand training and brand ambassadorship training? Sarah Kesher explains the differences and how to build the skills to arm people to be ready for any occasion, to be in line with the brand.