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Free Download—The Brains and Business of Story

This white paper, The Brains and Business of Story: Creating Engaging and Influential Presentations Using Story Structure, explains how the brain reacts to hearing a story and how that reaction increases the likelihood of engaging in and remembering the story content. It also provides insight and tools for using story in business settings. The Story Structure Model(tm) will equip presenters with a framework for developing engaging, interesting, and memorable presentations.

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