A Conversation with HGA About Brand Ambassadorship

We were thrilled to host Jennifer Haferbecker, HGA’s Director of Marketing, for our webinar on Tuesday, March 26th. Becky Lyons, co-author of The Brains and Business of Brand Ambassadors white paper, facilitated an informative and insightful conversation with Jennifer along with white paper co-author, SagePresence Founder and Principal, Dean Hyers, about how HGA transitioned their staff into a team of brand ambassadors, followed by a participant Q&A.

If you missed the live feed, click here to watch the recording.

Sarah Kesher