Many organizations go through the brand transition without bringing along the lifeblood of a firm–its people. If the people who work for the organization don’t know what to do with the new brand, the effort won’t get any traction.
As crucial as it is to educate people about your branding initiatives, true brand ambassadorship is not achieved solely by imparting knowledge. Your firm needs to engage everyone in your brand–walking it, talking it, living it, embodying it, presenting it, sharing it, and educating the world with it.Read More
We are thrilled to announce this year’s finalist and two “runners up.” Drum roll, please!
Our SagePartner for 2019 is Volunteers of America—Minnesota and Wisconsin: helping people gain self-reliance, dignity and hope.Read More
In our nearly 20 years in business, we’ve seen many a pitch and many a prep, and have homed in on what works and what misses the mark. Here’s our list of the top three most common mistakes teams make when prepping for an interview.Read More
Now that we’ve taken a step back to acknowledge that our work is all about Brand Ambassadorship, it can throw people for a loop. They say, “so you don’t do interview prep anymore? I don’t see the connection." Though it may not be immediately obvious, the connection between the two is significant.Read More
In a past life, Dean Hyers, Founder and Principal at SagePresence, was one of the driving forces behind the realization of the game Chex Quest—an award-winning video game, historic for being the first video game to be packaged as a cereal box price.Read More
We were thrilled to host Jennifer Haferbecker, HGA’s Director of Marketing, for our webinar! Becky Lyons, co-author of The Brains and Business of Brand Ambassadors white paper, facilitated a conversation with Jennifer and SagePresence Founder and Principal, Dean Hyers, about how HGA transitioned their staff into a team of brand ambassadors.Read More
Brand ambassadors are people within your organization that embody your brand when interacting with clients, prospects, friends, and even family. Brand ambassadorship is about getting your employees to be your best advocates.Read More