Who Can Use SagePresence?

It’s amazing how often we talk to people about what SagePresence has to offer, and they suggest a fit for a population of people who fall outside of our primary target markets. Here are some of the suggestions we’ve gotten recently:

* Lawyers. It’s so important for them to create convincing arguments, make meaningful connections with judge and jury, and deliver their arguments in an authentic way that speaks to people’s emotions and leads them to a particular conclusion.
* Medical professionals. They need to be able to speak to patients and families in a way that bypasses technical jargon and raw data and cuts to the emotional truth at the core of their message. They need to be able to listen and be with the emotions of these people, connecting with them in a meaningful and important way.

* Nonprofit organizations. In order to raise funds, they need to tell the story of the benefit they bring their target population, and they need to be able to do it in a way that engages their authentic feelings so that people are inspired to play a part in that benefit.
* Displaced workers. They need to be able to represent themselves powerfully while networking and interviewing. They need to be able to talk about the benefit they represent to hiring organizations. They need to make first impressions that instantly win people over.
* Front line workers. Receptionists, customer service people, tellers, cashiers, wait staff — They all work in an environment of emotion. People come to them in a particular mood, and the job of the front line worker is to respond in such a way as to make the most positive interaction possible with whatever they get. They’re charged with neutralizing negativity and leveraging positivity, and SagePresence is a powerful tool in that mission.

The interesting thing here is that we’ve worked with people from all of these segments before, and we’ve given them exactly what they needed. The reason people see a good fit is that they are a good fit. They need what we have to offer, and they benefit tremendously from it. And we welcome them all.

The thing we’ve discovered is, when you’re working with universal human skills, your potential market is the entire human race. But you can’t market to the whole human race, you can’t shotgun yourself that diffusely, you have to pick a sector or two that really calls to you so that you can focus your efforts. This way, everyone else that shows up as a client is icing on the cake!

So, you might be asking, who are our target markets?

Well, for one thing, we want to make a difference for professional women, career-oriented women who are motivated to move forward in their careers and want to build their momentum.We want to help them recognize that the core skills and strengths they most likely are restraining are their greatest career assets.

We also want to help displaced workers in the film industry, particularly in Hollywood. We’ve made a profound difference for a lot of people looking for their next position, and we want to make that difference for workers in the industry that we love the most.

We want to help new leaders in medium to large companies hit the ground running by helping them present themselves with power and grace to the population of their organizations. We want to help them win their new team over and help them design their vision for where to take their team.

Finally, right now we’re very focused on organizations that want to strengthen the position they hold in their industry. We’ve transformed individuals, we’ve transformed teams, and we’ve transformed small companies. Now we want to apply what we know to help a larger organization transform how it speaks to itself and to its clients by working with them from the top down to create its story and empower everyone to represent that story in a meaningful and authentic way.

So if any of these descriptions brings someone to mind that we should speak with, please send me an e-mail (see right). And to everyone who has ever recommended anyone to us in the past — whether they’ve fit these descriptions or not — we thank you all from the bottom of our hearts. We truly, madly, deeply appreciate referrals, and we will passionately work with anyone who wants greater influence.