Communicating to Non-Technical Audiences
In order for them to not only survive but thrive in today’s economy, technical organizations need their staff to communicate powerfully with each other, and with prospects and clients. But this can be a tremendous challenge to many technical professionals – often, they feel like they speak another language from non-technical people, they don’t know how to sift through the sea of information to design a central message, and they don’t know how much information is appropriate. This challenge gets resolved from a surprising corner – filmmakers, who know how to distill a complex and elaborate message into a simple and focused one that speaks to the interests of individual decision-makers, and who know how to inspire performances that deliver these messages with power and clarity.
Take-aways:
- A three-part structure for designing messages
- A simple methodology for transforming anxiety into confidence
- A new paradigm for capturing and holding audience attention in every conversation and presentation