Times have changed.
The agreements between employee and employer used to be pretty solid and implicit: The employee could generally trust that, if they followed the rules and did a good enough job, they could stay in the company for as long as they wanted. By the same token, the employer could trust that, if they took care of their people well enough, these team members would hang around for as long as the company could benefit from them.
I don’t know if this was ever totally true, but at least it’s how the relationship between employer and employee commonly felt.
But now, after years of layoffs and corporate scandals and downsizing, and technology empowering individuals to think of their careers as independent (or at least not completely dependent) of their present-day employment, the dynamic betweem employer and employee is completely different.
Now the agreements are short-term and cautious. Employers are reluctant to invest in their people, and employees are more consistently looking out for additional opportunities for themselves. Blind trust has been replaced by caution and self-protection.
Some might describe this as a healthier dynamic, or a more realistic one. I don’t pass judgment on it, I’m just describing the situation as I see it.
And as I see it, companies need to act powerfully to change this situation.
Companies need their people to like the company they work for, to like the part they play in it, and to want to do everything they can to help it. Companies need to recognize that their people are their most valuable resources. They need their team to be a team, where each team member cares about the good of the whole, and operates toward that end.
How can they get to that situation with their team members?
A great place to begin is in communicating with them honestly and directly, creating a story about the future of the organization that every engaged team member would want to realize, and about each team member’s participation in forging that future. And on top of that, communicating the value that each employee will experience for themselves out of that participation.
Imagine a troubled organization with a workforce whose engagement is in question. The CEO calls together a staff meeting, and casts his eyes with great appreciation around the room, seeing each and every person for the contribution they make to the organization.
“I know this has been a tough time for all of us,” he begins. “Business isn’t where it should be. The economy seems to be driving every decision. We’ve had to say goodbye to too many of our friends. And looking forward we just don’t know where the work is going to come from.
“But I’m here to tell you that today is the day where everything starts to change. We’re putting some actions into play starting today that’s going to create a new situation for all of us.
“And these actions are going to involve all of us. We all can play a part in moving us forward from where we are now to where we all want to be.
“This business exists for a reason. Not just to make money, like so many bottom-liners out there preach. But to serve our clients. To make a difference in the markets we work with.
“I think some of you here may not know exactly who we help, or how we help them. We’re going to put a change to that. Starting today, we’re instituting an educational program that’s going to give each and every one of you some absolutely essential core information about what this company is about. You will know who we help. You will know what problems we solve. You will know how we solve them. And you will start hearing stories about the good that we do.
“But it’s not enough for you to just have information in your head. We’re going to give you skills to use this information. We’re going to give you the ability to tell our story, so that the world out there can know what you know, so that the market understands who we are and what we do better, so that they know where they can go to get the kind of value we can provide.
“Even more importantly, we’re going to give you the ability to listen for opportunity. There are people out there who are talking about the kinds of problems that we are made to solve. I’m confident that most of you, at one time or another, has been in the room when a client, or a potential client, has complained about a situation that we could have helped with. But you couldn’t respond to it effectively, because you didn’t have the language or the tools to do so.
“That changes today. Starting today, we’re giving you the tools to listen effectively to help the people that we exist to help.
“And finally, we’re giving you what you need to build professional relationships both in and outside of this organization. Because relationships are built on communication, and business comes from high-quality communication.
“Now, we need you to understand that we’re not doing this just for the good of this company. Will it help us if you get better at building professional relationships, or listening to others, or communicating our core value more powerfully and effectively? Of course it will.
But it will also help you. The stronger we as a company are, the more confident you can be that you’re in a stable position inside of a healthy organization. And even more important, the better you are at building relationships and communicating powerfully, the better positioned you will be to move forward in your career, whether you choose to stay with us, or to move forward to a new organization.
“Why am I saying all this? Because I want you to be invested in this training we’re giving you. I don’t want you to think of this as something we’re making you do for the good of the organization, I want you to think of this as an opportunity. This is our gift to you, our wish for you to take these skills and build from them.
“Build business for the company, and build relationships for yourself. Prove yourself out there as a good listener, a source of value, an agent of change, a productive and effective professional. Prove yourself as someone the world wants to work with, and you’ll always have job security, no matter what happens with this organization.”
The CEO pauses as his words settle throughout the assembled staff like electricity.
“No business leader in their right mind these days expects their team to remain completely stable and unchanged for the life of their organization. And I am no exception. I am implementing this training knowing that some of you will one day walk out that door with the product of this investment we’re making right along with you. But I’m confident that a better investment of our resources could not be made anywhere else in this organization. Because even if you some day are no longer an official part of this team, you will know that you benefitted from this investment, you will be living proof of the good that we do, and you will continue to represent us positively and effectively wherever you go in your career.
“So I ask you now, will you take part in this plan? Will you engage in this training whole-heartedly? And will you take part in the business building process to the extent that these new skills give you, so that a year from now, we’re going to be celebrating our accomplishments and experiencing a level of success that some of us might not even allow ourselves to imagine today?”
Through a presentation like this an organization can start to rewrite its relationship with its employees, a relationship founded on candor and trust, inspiring mutual investment and support.
What do you think of this? Can you imagine this message landing?

The Most Important Professional Skills
In this era of technological transformation and financial upheaval, it’s easy to feel confused, lost, overwhelmed, and completely out of control. Especially if we’re between positions. Or in a company that’s struggling to land business. Or trying to run such a company.
The Most Important Professional Skills Are Simple, But Not Necessarily Easy
Actually, most of us are feeling this to one degree or another. It feels like we should be working on cutting-edge new skills to bring us in line with this brave new world we’re all contending with.
But the truth is, the skills that we need are the same skills that people have always needed to live well and lead a successful career. From my perspective, there are only a handful of really core, crucial skills.
Here they are, the Most Important Professional Skills that we can always rely on to help improve our situation:
In my book, all of this essentially adds up to an ability to create a compelling story about our future for us to live into. It’s critical for us to have a story like this, so that we have conscious goals, direction, and a plan.
Just as critical are the skills it takes to enact that plan and to gain support around that plan:
So if the first list is all about recognizing your role and structuring your script, this second list is all about playing your role full-tilt and wholeheartedly — getting out of your own way, communicating powerfully and effectively, building relationships and inspiring results that other people care about.
Interestingly, these aren’t just skills that are best for you to have to pilot your own career, these are the skills employers want the most for their people to have. Employers need team members who understand themselves and human dynamics. They need people who can build relationships through networking. They need salespeople who can present the core value of the organization. And they need leaders who can visualize and realize the future.
This is why SagePresence is designed so simply: To cultivate the core, human skills that we believe are the most important for everyone to have, not only to lead their own careers, but to contribute to their employers’ goals as well.
How about you? What do you think the most important professional skills are? What have we missed that you would consider absolutely crucial?