Business Communication Strategies From A Dog Trainer

Does your body language add calm, or escalate drama? Are you one of those people who can just come out and say something controversial without creating a problem, or have you already made it worse before you’ve even started talking. Your body language is speaking volumes, and good or bad, your presence really sets the stage.

I didn’t fully grasp what my body was saying to people around me, until I took my dog to obedience school and discovered what I was saying that made things worse.

Business Communication Strategies

Business communication strategies need to incorporate calm body language, so you relax tension during delicate subjects.

It all started when I got this dog named Max, last Saturday. He’s an Australian Blue Heeler, which is a herding dog, the same kind of dog Mad Max had in Road Warrior. He’s strong, a herder and a hunter, and Max doesn’t seem to understand why we have “animals” running around loose in our house! Of course he’s not thinking of himself, but the cat and guinea pig. They are clearly just animals (especially the rodent), invaders to our den, and clearly not “of the pack.”

Unfortunately there is nothing in Max’s wiring that would lead him to question that which is obvious to him – he must herd these animals out of the domain of the pack, or simply kill them.

My business insight began when I noticed how much worse the dog got as I tried to calm him down and teach him not to attack my other pets. The more I tried to control the dog, the worse it got. Max went from intense interest to a bloodthirsty commitment.

A very strong and determined animal, Max pulled double whatever I could muster to hold him back. Once he pulled the leash through my fingers and lunged at the cat with snarling teeth and a ferocious bark. I tackled the dog, putting him in a full nelson held-lock. As I held back this creature of muscle and teeth, I saw the cat’s fur blow under in the angry wind of Max’s breath, just before she scratched and bit my wife Kim in the process of making her escape.

Later that day I found Angela Strong, a tough cookie of a dog trainer doing some coaching at PetSmart. Angela is pretty, slender with long dark hair, half my size, and double my confidence. Her handshake hurt my fingers, and I’d bet you an honest fifty that she drives a jeep wrangler.

She watched me struggle to hold back the dog, and serendipitously, one of those crazy pet owners who actually walks his cat on a leash, happened into view. Max had dragged me half way across the pet store for a little cat nip before Angela gestured to say, “Let me show you how it’s done.” I was thinking, “Have at it, little lady.”

It wasn’t two minutes before she was walking Max right up to and around that cat. They were calm, Max trotting alongside her, obediently minding his manners while she talked to the cat owner about feline leash training. She was holding Max’s leash with only two fingers and there was enough slack that he could have easily snatched up that furry little cat-snack. But he didn’t.

“Your body language is escalating him,” she said upon returning, and I’m wondering if she somehow swapped dogs without me noticing. “You’re telling him there’s a problem, and I’m telling him that everything is just the way it’s supposed to be.”

She explained that Max was picking up all the little cues that gave away my tension on the matter of the cat entering the room. “He feels your hand tense up through the chain. He sees your posture stiffen. If you draw up the slack on the leash, or set your hand on him, he’ll notice. If your standing, he’ll feel your leg stiffen. He’ll spot changes in expression, head position, and voice tone. You want him not to attack the cat, but your body is sending the message that you are not okay with the cat entering the room, and that gives him permission to address it his way.

Then came the tip for business. “All mammals read body language before anything else. Dogs are just more sensitive to it.” My career life flashed before my eyes.

I noticed Kim, her hand puffy and red from the cat bite (our next stop would be the clinic). In a mutual past life, Kim had been my Chief Operating Officer in my interactive media company, Digital Café, and she was the kind of person who could just come out and say what had to be said where I had trouble bringing up delicate topics like “we’re over budget” or “we screwed something up and it was going to take longer.”

What was it about some people that lets them just put it out there, where other people’s attempts to deliver bad news or broach tough subjects creates palpable tension. I seem to go wrong in the setup, and the other person becomes threatened in anticipation of what I might say.

I’m trying to show care and compassion in easing them into it, and they’re bracing themselves for the sky to fall, because my body language is warning them that something bad is coming. I remember getting close to “having the conversation,” only to back off because the would-be recipient suddenly appeared too fragile. I created that in them.

It’s body language that’s setting the stage for a horror scene. This happens with important messages like, “The client has a problem with the work you delivered,” or, ‘We’re announcing layoffs,” or, “I’m going to need you to stay late… again.” I remembered Kim being able to just put stuff like that out there, and nobody fainted, or even gasped.

Her body language was like Angela Strong’s. She was able to find “relaxed.” She could be factually objective about what I was so subjective about. Kim and Angela were both able to choose not to put something deep and personal into something they wanted to be nothing more than information.

My work is all about inspiring people – putting more behind the words, making it personal, amping up the power of possibility to milk every moment to its highest experience. That’s what, at SagePresence, we do. But sometimes a word is just a word, and you don’t want to add to it.

This week, I grasped the strategy of calming situations with a casual, neutral body language. And I’ve proven that both at work and at home. I begin with the “appreciation sandwich” that SagePresence is famous for in its business communication strategies, and all our public speaking. I practice genuinely appreciating the person I’m talking to at the beginning and end of any crucial interaction to silently communicate care and respect.

Between the open and close on appreciation, I have mastered the body language that says, “Calm, and relaxed… no big thing.” I get there by feeling it.

Emotions are often a reaction, like the fear that pounded from my heart which was picked up on by my dog. The filmmaker in me knows that emotions are also an activity, and I have engaged in the activity of the “no big thing” feeling. With that feeling, my body language is calm, and relaxed. No big thing. And with that emotion, I can just put things out there with the best of them, like Kim Hyers and Angela Strong.

I walked Max today. We walked around the block, past two ill-behaved dogs who were pulling and tugging their masters for a drag around the block. Max kept his attention on me, and we walked right through them, and I held his leash with two fingers, the chain dragging on the sidewalk. We were calm, and relaxed… no big thing.

PROACTIVE SELLING: Sales Presentation Skills to Build Tomorrow

I wish the phone would just ring on its own, and I could just respond to people who want what I offer. Wait! That’s reactive.

What is proactive selling, and do I even want it? I have too much responsibility already, so whatever proactive selling is, I hope it doesn’t mean more prospect-pestering pushiness.

“Can I just take a minute of your time to… Oh. I understand… Can I just ask you a few questions about what you’re facing right now… Is there a better time… Hello?”

SagePresence suggests a team approach to proactive selling. In it, a lot of the proactive part isn’t selling at all, and even better, it’s not all on you to make it work.

Proactive selling is about ambassadorship – guiding everyone in an organization to use one unified set of communication skills that are easy and effective, so everyone is in harmony with the chorus of voices singing out with your organization’s message. Literally everyone in the team, in their own way, can serve as a capable steward of your vision and mission as they interface with the community.

Proactive Sales Presentation Skills

Proactive Sales Presentation Skills reach out through networking, customer service, and presentations

There are three main zones of focus in team-wide proactive selling. The center of the target is obviously going to be the sale, so let me start at the wider rings and work my way in.

ZONE ONE – NETWORKING: The easiest place to start is one of the hardest concepts for a lot of people to get, which is that anyone can network effectively from any level of a company. Networking is mutually beneficial to the team-member, the organization, and for the people they’re networking with.

Networking interconnects diverse interests by helping people express what they need and connect to someone who can help fulfill it. Networking to help is natural and comfortable and it makes both the networker and their organization look good. Networking increases our exposure to opportunities by finding out who needs what – this eventually adds to the opportunity pipeline.

If you can get everyone networking, and teach them how to spot opportunities, and define who to refer them to when they are spotted, your whole team will be part of a marketing net cast out into the sea of opportunity.

ZONE TWO – CUSTOMER SERVICE: It’s well documented that it’s easier to build opportunities within the client base you already have, and it’s vastly more expensive to get new customers. So the closer ring on the proactive selling target is everyone who interacts with customers.

I don’t think of customer service as a department. Customer service is any interaction with your team and a client. If you can get sales on your work teams radar, they’re in the position to be networking on the client site, about client needs, some of which your organization might be able to fulfill.

A key is networking inside the client community. Find out what they need and see who you know who can help them. When the need is something your organization that can help with, it’s a sales opportunity. Spotting it and connecting the need to the solution is proactive selling.

Customer service also represents countless opportunities to build the future by responding honorably to the day-to-day customer experience. When your team views every interaction as setting up future possibilities, every problem, misunderstanding, or mistake is an opportunity, because you get the chance to impress your client by showing them what you’re made of.

If you have any doubt, talk to someone who’s in a strong, long-term relationship and ask them why they trust it. One source of relationship confidence will be a very difficult experience that tested them, building trust in the strength of the relationship.

Business relationships are very similar to personal relationships. Trust is often grounded in challenges honorably managed, so every customer service challenge is an opportunity to strengthen your standing.

ZONE THREE – THE SALES INTERVIEW: The center of the target is the place where the money is made. If you’re like a lot of the companies we’re coaching today, the business professionals who do the work are also the people who sell the work – they’re motivated by the work they do, but they have to sell it first. Architecture, consulting, construction, engineering, and advertising all have this in common. Their selling is often competitive, and winning means stepping way out of their comfort zone.

As different as people take interviewing to be from networking and customer service, we see more similarities.

First, sales is being there to help. Prospect has a problem, we have a solution. That’s a lot like what we said about networking: you find their need and connect them to a solution.

As much as possible, continue the same helping thread through the entire experience. You’re helping a prospect make a decision on how to solve a problem, and you’re helping prospects directly by selling a solution to them.

The sales interview is not on its own proactive. But what makes it proactive is the process it’s tied to – the ambassadorial outreach of the other two steps. The sales presentation isn’t just a response to an RFP. The moment of selling is the culmination of all the outreach and relationship building of networking, carried out by your entire staff in customer service, which better positions a win in the interview because of the good will and other-centric focus of the unified team of communicators.

Get proactive in your selling by integrating the communication efforts of your entire staff. Teach the whole team the valuable sales presentation skills that help them build themselves, while they join in the outreach, serving customers with an eye for client needs that might mean additional work, and by bringing a helping focus into the sales interview. Your entire company will become a communication-ready team of ambassadors who keep the flow of opportunities growing and everyone on the team aligned.

Leadership Communication Skills: Building Team Engagement

Building Team Engagement

Powerful communication can inspire team-wide engagement

Times have changed.

The agreements between employee and employer used to be pretty solid and implicit: The employee could generally trust that, if they followed the rules and did a good enough job, they could stay in the company for as long as they wanted. By the same token, the employer could trust that, if they took care of their people well enough, these team members would hang around for as long as the company could benefit from them.

I don’t know if this was ever totally true, but at least it’s how the relationship between employer and employee commonly felt.

But now, after years of layoffs and corporate scandals and downsizing, and technology empowering individuals to think of their careers as independent (or at least not completely dependent) of their present-day employment, the dynamic betweem employer and employee is completely different.

Now the agreements are short-term and cautious. Employers are reluctant to invest in their people, and employees are more consistently looking out for additional opportunities for themselves. Blind trust has been replaced by caution and self-protection.

Some might describe this as a healthier dynamic, or a more realistic one. I don’t pass judgment on it, I’m just describing the situation as I see it.

And as I see it, companies need to act powerfully to change this situation.

Companies need their people to like the company they work for, to like the part they play in it, and to want to do everything they can to help it. Companies need to recognize that their people are their most valuable resources. They need their team to be a team, where each team member cares about the good of the whole, and operates toward that end.

How can they get to that situation with their team members?

A great place to begin is in communicating with them honestly and directly, creating a story about the future of the organization that every engaged team member would want to realize, and about each team member’s participation in forging that future. And on top of that, communicating the value that each employee will experience for themselves out of that participation.

Imagine a troubled organization with a workforce whose engagement is in question. The CEO calls together a staff meeting, and casts his eyes with great appreciation around the room, seeing each and every person for the contribution they make to the organization.

“I know this has been a tough time for all of us,” he begins. “Business isn’t where it should be. The economy seems to be driving every decision. We’ve had to say goodbye to too many of our friends. And looking forward we just don’t know where the work is going to come from.

“But I’m here to tell you that today is the day where everything starts to change. We’re putting some actions into play starting today that’s going to create a new situation for all of us.

“And these actions are going to involve all of us. We all can play a part in moving us forward from where we are now to where we all want to be.

“This business exists for a reason. Not just to make money, like so many bottom-liners out there preach. But to serve our clients. To make a difference in the markets we work with.

“I think some of you here may not know exactly who we help, or how we help them. We’re going to put a change to that. Starting today, we’re instituting an educational program that’s going to give each and every one of you some absolutely essential core information about what this company is about. You will know who we help. You will know what problems we solve. You will know how we solve them. And you will start hearing stories about the good that we do.

“But it’s not enough for you to just have information in your head. We’re going to give you skills to use this information. We’re going to give you the ability to tell our story, so that the world out there can know what you know, so that the market understands who we are and what we do better, so that they know where they can go to get the kind of value we can provide.

“Even more importantly, we’re going to give you the ability to listen for opportunity. There are people out there who are talking about the kinds of problems that we are made to solve. I’m confident that most of you, at one time or another, has been in the room when a client, or a potential client, has complained about a situation that we could have helped with. But you couldn’t respond to it effectively, because you didn’t have the language or the tools to do so.

“That changes today. Starting today, we’re giving you the tools to listen effectively to help the people that we exist to help.

“And finally, we’re giving you what you need to build professional relationships both in and outside of this organization. Because relationships are built on communication, and business comes from high-quality communication.

“Now, we need you to understand that we’re not doing this just for the good of this company. Will it help us if you get better at building professional relationships, or listening to others, or communicating our core value more powerfully and effectively? Of course it will.

But it will also help you. The stronger we as a company are, the more confident you can be that you’re in a stable position inside of a healthy organization. And even more important, the better you are at building relationships and communicating powerfully, the better positioned you will be to move forward in your career, whether you choose to stay with us, or to move forward to a new organization.

“Why am I saying all this? Because I want you to be invested in this training we’re giving you. I don’t want you to think of this as something we’re making you do for the good of the organization, I want you to think of this as an opportunity. This is our gift to you, our wish for you to take these skills and build from them.

“Build business for the company, and build relationships for yourself. Prove yourself out there as a good listener, a source of value, an agent of change, a productive and effective professional. Prove yourself as someone the world wants to work with, and you’ll always have job security, no matter what happens with this organization.”

The CEO pauses as his words settle throughout the assembled staff like electricity.

“No business leader in their right mind these days expects their team to remain completely stable and unchanged for the life of their organization. And I am no exception. I am implementing this training knowing that some of you will one day walk out that door with the product of this investment we’re making right along with you. But I’m confident that a better investment of our resources could not be made anywhere else in this organization. Because even if you some day are no longer an official part of this team, you will know that you benefitted from this investment, you will be living proof of the good that we do, and you will continue to represent us positively and effectively wherever you go in your career.

“So I ask you now, will you take part in this plan? Will you engage in this training whole-heartedly? And will you take part in the business building process to the extent that these new skills give you, so that a year from now, we’re going to be celebrating our accomplishments and experiencing a level of success that some of us might not even allow ourselves to imagine today?”

Through a presentation like this an organization can start to rewrite its relationship with its employees, a relationship founded on candor and trust, inspiring mutual investment and support.

What do you think of this? Can you imagine this message landing?

Treating Staff Like External Customers – Customer Service Skills for Leadership

We all try to put our best foot forward when it comes to prospects and clients, but our teams experience both our feet.

The teams we lead get us at our best and also at our worst. Customer service skills are “best-foot-forward skills” for people on the outside, but directed internally, help us bring our best to our teams.

True as well for selling. Sales skills help us convert prospects into clients on their own free will, and when focused inward, these skills change the experience of your authority from a “have to” to a “choose to” experience.

Customer Service Skills can help a leader develop a "servant leadership" style, which reverses the pyramid, as the leader serves everyone in the company who's carrying out the vision and mission of the organization.

Customer Service Skills can help a leader develop a "servant leadership" style, inverting the pyramid so the leader is on the bottom, serving everyone above.

More and more, SagePresence is finding itself training and speaking on the subject of influence without authority, as though the lack of authority is a problem. We’re starting to wake up to the fact that authority often is the problem with leadership. Since leaders often do have command authority, there’s no need to win people over. And when you don’t win people over, you don’t quite have them yet. Loyalty, true commitment, internalizing the leadership vision… those things don’t exist with someone only half-sold.

When I speak and train, I put my best foot forward with my audiences, prospects and clients. I show them a kind leader. I listen patiently. I have inexhaustible appreciation and a relentless commitment to the win-winningest communication I can muster. Then I go home to my family – the people I love and work so hard for – and give them my shortest fuse, hottest temper, and my impatience. My wife Kim once said to me, “I wish you’d treat your family like you treat your clients.” She was right.

Take the same thinking into your company. You know how to treat clients and prospects. We’re suggesting that you treat everyone as an internal client and an internal prospect. We see this done in really big firms. The different internal departments treat other departments as clients. They have to sell each other, support each other, and the internal client concept is well embraced by many of the big firms we’ve worked in – like Best Buy, who’s corporate campus is like a mini city, and there are a lot of little entities within it, working together and separately as internal clients and prospects.

But this can be brought down even more micro. Leading a small team can benefit from the individual version of internal clientude. On the film set, people do what I tell them as the Director, but that doesn’t free me from having to “sell” my ideas to the crew. I’m not selling them on my vision to get them to do their work. I’m selling them on my vision because that will help them internalize it, grasp the “why” of an idea, and empower them to be the good steward of the vision.

Selling your team means packaging an instruction with a complete context. It’s the standard SagePresence model of Beginning, Middle, and End.

  • Beginning is a challenge: “We’re late in providing our feedback to the client.”
  • The instruction is the middle: “Joe, I need you to table your proposal and collect feedback from everyone you can reach by two o’clock.”
  • Ending is the resolution: “That way we can deliver a preliminary document and show them we’re on the case.”

That story-structured direction sold the reasons for the instruction, instead of just telling someone to do something.

How about customer service for the individual team-member? I see it as another version of story-structured communication. This time it’s the story of servant leadership.

Servant leadership is the upside-down pyramid where the leader is on the bottom, serving all the people who stack up above them to carry out their vision.  When I lead, I consider myself well incentivized to serve the people who are serving me. I work for them as much as they work for me. So I spend time asking my teams, “What is the situation now? Where do you need to be? What needs to happen for you to get there?”

Take authority out of the equation as much as possible – or at least out of the experience.

  • Win them over: sell them with the story that brings context to the direction your giving.
  • Serve them: offer your support with the story that supports each team-member’s journey from where they are to where they’re trying to go.

Finally, bring the emotional appreciation that you would bring to a prospect your selling or a customer you’re serving. Be there to help, and help with a smile, which really means appreciation. A smile isn’t a thing of the mouth, it’s a thing of the heart. Appreciation spins all communication – even difficult communication – to a warmer, more positive emotional exchange.

Sell your team, serve your team, and practice the radiant activity of appreciating the internal client, and you will find you can put both feet forward, instead of just the one. This post is the third in a series on customer service, so be sure if you haven’t to check out Customer Service Skills Are Leadership? and Customer Service Skills Are Part of Selling?

How To Protect Your Budget and Build Business All At The Same Time

Protect next year's budget by planning ahead.

If you have to spend the remains of this year's budget, look ahead and schedule sales, leadership, and communication skills sure to help any organization or team.

Every year at least one of our corporate clients calls to book some of next year’s training in advance, in order to use up the remainder of this year’s budget. Sometimes the only way to protect an annual budget is to make sure you use it up, but nobody wants to spend money rashly, or invest in something they aren’t certain they’ll need.

We recently got a call like that, which was fortunate because the problem wasn’t spending budget, it was spending budget wisely when there was less than a month to research the options. Whatever service this person might choose, it had to hold up to scrutiny later.

Fortunately, she called, creating an opportunity for us to help her brainstorm and explore ideas for sales, leadership, and communication skills that would reliably deliver clear value regardless of when she could fit them into her schedule.

Most commonly, leadership and communication skills training or coaching represent a sweet spot where versatility meets up with value that clearly enhances any rung of the organizational ladder. They’re not so expensive that they’d stick out like a sore thumb in a budget review, and the value they provide is unquestionably important to any organization.

But in this case, it was a for-profit company that really needed to bolster sales in the coming year, and hoped to find a way to get more of their staff participating in prospecting, somehow.

So we offered modules of our “Ambassador Program,” designed to turn any staff member into a capable business-builder for the company, who could identify and engage prospects, and participate in filling the pipeline. Here’s what  happened:

We sent her the invoice, and she scheduled the training with us. Then she forwarded the invoice on to her budget people, and shortly afterward we started working with her team members:

  • We built their ability to network and build professional relationships.
  • We showed them how to listen for opportunity inside of conversations with prospects and clients.
  • We helped them design a message about their company’s core value.
  • We worked with everyone to present that message with confidence and power, both conversationally and more formally.

Then we sent them out into the world to practice.

And a really remarkable thing happened.

Just in practicing, her people actually started to produce results. They established new relationships, they forwarded existing relationships, and they identified real opportunities. One of them actually initiated a sales conversation, and handed it off to a member of the sales team, and that one conversation translated into business that actually ended up being worth more than what our training had cost the company in the first place.

We can’t know for sure, but we think our invoice got paid by the company at just about the same time that the company landed that new business deal. Either way, the value of their upfront investment was quickly realized.

Well, our client was so thrilled that she filled us in on this whole story. Not only was her budget protected to return next year, not only was the company’s investment more than reimbursed by the time the original invoice was paid, but she looked great in the eyes of her bosses for finding such a great resource for the company. So other teams inside of the company are talking with us about making their team able to represent the company so effectively.

I tell you, these win-wins are really satisfying.

I say all this because today is the first day of December, and there are a lot of professional development budget deadlines looming. If this is true for you or someone you know, give us a call at 612/384-0763 or contact us here. We’d love to help you protect your budget while at the same time getting you and your team set up to succeed in the new year.

Let us know if we can help!