Everyone faces “make-or-break moments” in their career, and in their lives. SagePresence formed to help you master the role required to get past them.
THIS POST’S HELP DESK TOPIC:
“What make-or-break moments do you face in REGULAR CONVERSATION? How can we help you develop your professional talking skills?”
- The SagePresence Help Desk wants to answer to your specific challenges as you present yourself with professionalism in your daily communication. (Post a comment for a talking skills solution!)
The SagePresence Help Desk is a one-touch solution for communication questions. You tell us what you’re dealing with and we’ll bring you answers you can use to achieve winning presence under pressure.
We started SagePresence after working in the film business, then stumbling into the spy business, teaching acting to undercover agents in a federal spy school.
Movie stars, agents, and business professionals all face Make-or-Break Moments, so we applied our training to coach $2 billion in winning competitive sales presentations.
We want to respond to your Make-Or-Break Moment questions? What do you face, and what’s in your way? Let us help. The Sage is IN!



Leadership Communication Skills — The Art of the Possible
I wrote a post last week about the difference between criticism and leadership communication, suggesting that criticism is all about describing a negative situation, and that leadership uses a negative situation as a “not-so-happy beginning” to start a story that you can lead with.
Leadership communication skills are cultivated when we start to speak to the interests of our audience.
So, from one perspective, a leadership story has a lot in common with criticism.
From another, they are miles apart.
When we criticize (or complain or whine, etc.), we’re doing it for us. The target of the criticism might be the weather or the president or the political party on the other side of the fence from you or the political system or the people over there or whatever. But the audience of the criticism, the person it’s for, is ourselves. It’s satisfying to hear our own opinion out loud. In some way it separates us from the thing we’re criticizing, and emotionally can even put us above it. Maybe we imagine some kind of moral superiority by voicing the criticism.
When we create and give voice to leadership stories, on the other hand, we’re going way beyond that.
Maybe we’re starting from a similar place we’re in when we criticize. We’re spotting a problem in the world and giving voice to it. At that moment, we’re doing it for ourselves.
Then if we proceed to develop it into a leadership story, we’re thinking about who the problem we’re describing actually hurts. At this point, we’re starting to do it for them as well.
Finally, we need to start thinking about how to craft the story to ensure that it resonates for specific audiences, the people we want to take specific actions in order for the story to be realized. When we do this, we’re doing it for these audiences.
So criticism is really just for us, while leadership communication is for us, the community we want to help, and the people we want to inspire.
This is valuable to understand for a few reasons:
First, we often communicate publicly when really the only relevant audience is ourselves. Distinguishing when we’re complaining just to hear ourselves complain can safeguard other people’s feelings and our own reputation all at the same time. In this age of social media where we all have powerful megaphones, we need to bear in mind who is on the receiving end of our diatribes, and we need to ask ourselves, what do we want out of this? Do we just want to get it out of our system? Do we want people to chime in so we create a community of people feeling bad about something? Or do we want people to do something about it?
If the answer to that last question is yes, then that leads us to the second reason this understanding is valuable.
We all know that not everybody cares about the same things. If you want people to do something about something that you care about, you’re going to have to craft your leadership stories so that they speak to what your audience cares about. The story that you come up with that motivates you into action may not be the one that motivates your target audience.