I talk a lot about networking.
Most of what I say is an attempt to convince people that networking isn’t selling, it isn’t about talking about yourself, it’s about building relationships. And the way to do that is to help people.
So when you network, you have to remember that the conversations you lead shouldn’t be about you, they should be about them, the people you’re talking to, the people you’re there to help. (For the full run-down about this, check out my post here.)
Because helping achieves your goal of building a relationship with them. When you help them, they want a relationship with you. End of story.
Almost.
There are two circumstances where you’re going to want to be able to talk about yourself effectively:
- After you’ve completed your mission of leading a conversation with the other person about them and you’ve gotten clear on how you can help them, they will often turn things around and ask about you.
- When the other person “beats you to the punch” and starts a conversation with you about you before you can start one about them. It can be an act of grace to let them ask about you.
In both of these circumstances, you’re going to want to make the most of the opportunity. You’ve got a person authentically interested in hearing about how they can help you.
It’s a fantastic opportunity that we too often blow by showing up unprepared. We don’t know what to say about ourselves that will get them thinking along the lines of something that could help us, so in the absence of anything prepared, we just share stuff about ourselves that occurs to us. Which isn’t necessarily a bad thing — I mean, people are learning about us, and they’re feeling connected to us if we talk about ourselves.
But you can double the potential value of the conversation by showing up to this opportunity prepared and communicating something meaningful about yourself that will show them how they can help you while at the same time avoiding the possibility of looking like someone who needs help.
There are really only three parts to prepare.
First, you’re going to want to introduce yourself — name, company name, and elevator pitch. (See my post about “How To Talk About Your Business” to understand the difference between talking about yourself and talking about your company.) Something like this:
My name is Pete Machalek, and I’m with SagePresence. Businesses bring us in when they want to build business, and they want to do it using their own people. We work with team members to build professional relationships, and to help them present their company’s core value with confidence and influence. So, by the time we’re done, everyone on the team has the ability to be an ambassador for the organization and build business everywhere they go.
Or, if you’re currently not representing an organization, you can deliver your own elevator pitch like so:
My name is Jane Smith, and I’m a project manager. Medium-sized tech companies bring me in when they have complex projects that are facing a deadline. I get things organized and stay on top of them so that everything gets done right and on time, and the deadlines are satisfied.
This information gets them clear about who you are and the value that you and/or your business represents. Don’t feel the pressure to deliver it like an elevator pitch (despite the fact that I called it that a couple paragraphs ago). Think about it as a few bits of info to get out there over the course of a couple back and forths.
Next, you’re going to want to tell them something about what’s going on for you right now that’s less than ideal. In our terminology, you’re going to want to tell them your current Not-So-Happy Beginning.
The NSHB doesn’t have to be tragic and awful — In fact it’s best if it’s not too dramatic. You don’t want to turn people off by telling them that you got fired and you haven’t worked a day in three years, and you’re really at the end of your rope.
But you do need to communicate some sort of lack or void, because the other person is listening for how they can help you. And if all they hear is that everything is absolutely fantastic and getting better all the time, they won’t get a sense of what they could possibly do for you.
You need a good, healthy middle-of-the-road statement that communicates a basic stability with something meaningful missing. Something like:
We’re just coming off of the best year we’ve ever had and this year is on track to be at least as good, but it seems like most of our clients want to schedule us at the last minute. So at the beginning of the year like this, it’s easy to look at the whole calendar year and see more space than we want.
I’m keeping busy, but I’m underemployed right now. My best skills simply aren’t being challenged as much as I want them to be.
Does this seem negative to you? GOOD! It should! There is a place for negative, and it’s the BEGINNING of the story you’re telling. We’re all worried about sounding too negative. It’s an appropriate worry, but it gets taken care of by what comes next.
What’s next — and final — is, you’re going to want to tell them about your Happy Ending — the situation that you’re working toward, that contrasts nicely with your NSHB. Something they can help you achieve.
What we want is to be able to look at the whole calendar year and feel he security that comes with a jam-packed schedule, filled at the beginning of the year.
Or:
What I really want is to be challenged by an organization that really needs my help.
So where does that bring us to in the conversation? Well… you tell me. Here’s the Pete Machalek story I’ve been building so far (and every word of it’s true, so be honest about your response):
My name is Pete Machalek, and I’m with SagePresence. Businesses bring us in when they want to build business, and they want to do it using their own people. We work with team members to build professional relationships, and to help them present their company’s core value with confidence and influence. So, by the time we’re done, everyone on the team has the ability to be an ambassador for the organization and build business everywhere they go.
We’re just coming off of the best year we’ve ever had and this year is on track to be at least as good, but it seems like most of our clients want to schedule us at the last minute. So at the beginning of the year like this, it’s easy to look at the whole calendar year and see more space than we want.
What we want is to be able to look at the whole calendar year and feel he security that comes with a jam-packed schedule, filled at the beginning of the year.
So, back to my question. Where does this story lead you as the person on the receiving end of it? What questions do you have for me? What thoughts are in your head?
And now let’s try Jane Smith’s unemployed story:
My name is Jane Smith, and I’m a project manager. Medium-sized tech companies bring me in when they have complex projects that are facing a deadline. I get things organized and stay on top of them so that everything gets done right and on time, and their deadlines are satisfied.
I’m keeping busy, but I’m underemployed right now. My best skills simply aren’t being challenged as much as I want them to be.
What I really want is to be challenged by an organization that really needs my help.
So how about now? What thoughts are in your head, and what questions do you have for Jane?
In both cases, I think you’re going to be thinking about what organizations can make a difference for this person? and who do I know who can help?
So this is what you’re going to want to do. Identify your own Not-So-Happy Beginning and your Happy Ending so that people who want to help can get a sense of how they can help.




FROM VULNERABILITY TO POSSIBILITY: Communication Advice to Grow Opportunity
It’s a bottom line world, but there are other lines worth looking at.
I want to speak to some of the really impressive wins I see that don’t have to do with winning, at least not directly.
In the cracks of the big opportunities your organization’s representative face are all the day-in, day-out interactions that make up the fabric of your organization. They may not directly and obviously contribute to the bottom line, but each one can, down the road, lead to success or failure for the entire organization.
This post is about the little ideas that get shot down before they have their chance in the sunlight, and the smaller voices drowned out by the crescendo of aggressive competition and assertive energy.
These things happen largely for reasons related to communication. There’s always a voice with more communication skills, and another with less ability to articulate a perspective. But articulation is a rubber yardstick in the measurement of an idea’s potential, relative at best in an unequal playing field.
A good communicator (leader or team member) needs to do two things simultaneously:
Not all ideas are articulated equal. Not all professionals can articulate equally. You want to build communication skills while remembering that value lies only in the meaning which delivery is an attempt to transfer.
When I work in companies, I’m going for the win, but all around me I see other potentials. So I operate in a dualistic mindset. On the one hand I stick to the mission, staying on task to justify my price. I never stray from the task at hand. For me, that usually means maximizing the star performers. I think of this focus as the melody.
On the other hand, I treat all potentials as equal, and never stop looking and listening for the quieter voice, the one holding back, and the forces at work that might be keeping them from standing up and being counted. For me, that usually means ignoring the star performers and focusing on the smaller players. I think of this focus as the harmony.
Is this landing to you as a contradiction? Well it should. It is a dualistic mindset, as both melody and harmony are important in the chorus of your business. Ten years in business as an owner, and ten years in businesses as a coach and consultant, I’ve seen clearly that melody gets far more attention than harmony. If it’s not cut and dry, it’s cut out and left to dry.
It seems to me as I look back at both my career and my life, I’ve been the protector of everything and everyone vulnerable – a shepherd of the delicate moments in my businesses and creative ventures. Somebody had to be in the circles I’ve walked, otherwise great potentials – both people and ideas – would never have gotten to shine. Fastest isn’t always best. Strongest isn’t always right. Most persuasive may not be better than least.
I realized only recently that that is the role I play in the room. Any room. Every day of my life. I am a bodyguard to the fragile idea, and to the weaker articulation that could be worthy of strengthening, not to mention the people themselves, who may be well worth it, but whose legs aren’t yet strong enough to stand on their own.
In that spirit I’ve saved a thousand lives – the lives of good ideas nobody was hearing, the career lives of those still working their way out of the cocoon, and the work lives of leaders, or would-be leaders, who need someone’s permission to consider that they should stand up, and that maybe someone would listen to them.
I’ve recently discovered that I’m not as alone in this undercover occupation as I thought I was. Of course Pete Machalek and I have been a dynamic duo together in this vigilante fight for the unheard voices. But there are others. Many of them are leaders who nobody recognizes as leaders at all. Unnoticed, they are the “one for all,” to whom nobody is their “all for one.” I always look for that person when I go to a new business to build their speaking skills.
Then there are the more visible, more recognized leaders. Julie Gilbert of Wolf Means Business is a visible protector of the vulnerable. She built an entire business around harnessing the power of under-recognized voices – most notably those of professional women. And for her contributions to a better future with respect to business culture, some people miss the point, seeing that it’s “nice” to focus on professional women, but missing the idea it’s driven not by altruism, but by an unwillingness to sit and let great potential go to waste, when one crop could double its yield by tapping more fully its very own resources – the ones right in front, on the payroll!
This is what I’m asking you to consider being in your work environment. Be the one who can stand strong enough to stay on mission, while keeping a watchful eye on the vulnerable people and possibilities on the periphery of that mission.
Right now, most working environments are flowerbeds of potential, with huge feet clumsily stomping on opportunities and resources they don’t recognize as having value. The clumsy feet are the classic business virtues of strength and competition, which have their place but are incomplete on their own, and all too often damage anything vulnerable.
I’m going to explore this topic further in two more posts, including specific examples of what I’m talking about when I say, “protecting the vulnerable possibilities and fragile voices.” And I’m going to explore how that plays out in the daily world, but I want to explore it with you, not at you. This isn’t our usual SagePresence blog topic. What does it mean to you? What does it say?
Share with me your thoughts on this so that we can pull the subject into focus after we’ve heard something from you. Please comment below.