A few years ago, Dean had an opportunity to see a senior VP at Best Buy speak. Her name was Julie Gilbert, and she was presenting to a group of women who were participating in a leadership development program that Julie had created called WOLF (WOmen’s Leadership Forum).
Ever since then, Dean has used Julie as a shining example of powerful presenting in our presentations and training workshops. He’s talked about her as an amazingly inspiring speaker who is able to fill a stage and maintain the attention of everyone in the room, not by being outsize and larger than life, but by being authentic, true to herself and her ideals, and absolutely passionate about her convictions.
I’ve been wanting to see her in action since the first time he told me about her, and every time he’s mentioned her since, my curiosity has grown. Could she really be as good as he says she is? Dean has, for me, always been the closest thing to really embodying the qualities we speak about. So if he’s this excited about somebody else, they’ve got to be good.
Dean and I were invited out to Boston the week of August 18 to speak at this year’s WOLF conference, a gathering of 3,000 women (and a few men) from within and without Best Buy who are all actively participated in the WOLF program.
We were excited to have been selected as speakers. Our presentation was called “You Had Me At Hello: How to Generate Powerful Connections At Will,” which was a carefully chosen topic for this group, designed to fit what we understood the heart of WOLF’s mission to be.
As it turns out, the topic was indeed a great fit. And I think I learned the first evening we were out there why we were such a good fit.
It’s because Julie Gilbert truly is a living demonstration of what we talk about.
Julie makes the most powerful connections with audiences I’ve ever seen, and she does it with absolute authenticity and deeply felt emotions that are clear expressions of her convictions. She is passionate and caring, true to herself, and utterly focused on what she wants for other people.
Julie has taken on the mission to have women be who they authentically are, to have them pursue their dreams regardless of the circumstances that surround them. She’s all about authentic, full-tilt expression, and she’s all about interpersonal connection based on authentic appreciation.
I was absolutely blown away by her in that opening presentation. She spoke for an hour to 3,000 excited participants from a huge stage. Despite the scope of the scenario, despite the glitziness of the setting, despite the number of people in the audience and the bright lights and all the potential distractions, she clearly made a connection with absolutely everyone in the auditorium. The emotion was palpable, not only because Julie herself clearly felt and expressed it, but because she was connected to everyone in there, and they felt it too. Julie connected us all emotionally, and she brought us where she wanted us to go. Where we needed to go for that conference to go the way it was designed to go.
Dean had to leave the opening session early to handle a hotel issue, so when I met up with him after it was over, he asked me how it went. I told him that I was ready to write Julie Gilbert in as a presidential candidate. Dean laughed, because he remembered thinking the same thing after the first time he saw her.





Thank You, Steven Schussler
Last Thursday, I had the pleasure of hearing Steven talk at the Twin Cities’ Entrepreneurs monthly meeting.
His talk was a gift. Heck, his life is a gift…to all of us dreamers who are out there every day working to transform ether into reality.
But for me–his talk is exactly what I needed.
Okay…first I need to take a moment in the confessional.
As part of the SagePresence crew, I represent 1/3 of the Twin Cities’ most requested trainers in the area of networking. That means I’ve stood up in front of hundreds–no…thousands of people now and preached the gospel of how to turn networking pain into networking pleasure. How to not only get more out of the experience AND enjoy it at the same time.
Now for the confession. That doesn’t mean I always feel like getting out there and doing it. Last Thursday, that was certainly the case.
I’d had a long, rough day. I was tired. I was grumpy. I was feeling wrung out.
I had, however, made a promise to my partner, Pete, that I would cover for him at the TCE meeting and talk a little bit about our (then) upcoming Be Connected to Effective Networking event. And, of course, I’d made a promise to myself…to do the things I need to do to help our business grow and thrive.
I didn’t want to go to the event, but I did. And I decided to put our own teaching in practice and find something to appreciate in the experience.
That was, as it turns out, quite easy. As soon as I got into the room, the vibe was infectious. It was a no-brainer to appreciate these folks–who were putting it on the line every day in the name of dream harvesting. By the time Jim got up to introduce me for my small pitch, I was feeling pretty pumped. And it obviously made a difference because a number of people asked me later about the event and then signed up.
Yet, the “thing” inside of me was still there. Appreciation and connection had helped me to not let it reduce or undo my presence, but it didn’t make it go away.
I couldn’t quite put my finger on what it was.
Then Steven got up to speak.
If you’ve never heard Steven Schussler speak, the first thing I am going to say is find an event featuring him and get in the room. Period.
That said, it’s not his speaking, per se (though he’s very good), that makes listening to him such a treat. It’s his sharing. Of his journey. Of his failures along the way. Of his vulnerability.
I’ve heard a lot of people talk about how they “made it”. And I’ve heard a lot of people give lip service to the “hard times”. Whenever I listen to them, however, I usually feel like a loser because the hard times and struggles–internal as well as external–I’m experiencing must be far more dire by comparison. And that means I must be kind of pathetic and kind of a failure because my dream chase is pretty much tearing my world apart piece by piece. It’s nearly squashing me.
When I listen to those people, my experience isn’t, “Oh! I can do this!” It’s “Oh…I am fooling myself.”
That wasn’t the case after I Steven’s talk. Yes, he was entertaining. Yes, he was passionate. Yes, he had great stories and advice.
Most important, he was candid. As he walked us through the events leading to the launches of both Jukebox Saturday Night and Rainforest Cafe, he told us things–heck! Celebrated them!–that I have rarely heard another entrepreneur even admit.
First off was that when he was starting Jukebox, he lost his house. He was forced to live over the club until he was in a position to get a new place.
Second, that he almost lost his house and contended with his share of threats to turn off his electric, gas, and phone as he was launching Rainforest. And in this case, the stakes were doubled, since he converted his house into the prototype for the restaurant! According to Steven, the DEA once raided the place because he had the largest residential electric bill in the state of Minnesota. You can imagine what they tought he was growing there.
My point is that he opened himself up to be completely vulnerable in sharing that information.
And the result was nothing short of inspirational. And credible.
It’s obvious that the guy’s very successful–financially as well as personally and creatively. It was the first time, however, that I’d experienced someone in his position opening up about the real-life struggles along the way. Things that make the rest of us think we’re kinda dumb or kinda crazy for the stuff we put ourselves and our families through as we play Don Quixote.
That was what had been bothering me as I walked into the room that night. Personally, I am maintaining as the SagePresence and screenwriting rockets fire their boosters to break out of the atmosphere. But it’s rarely easy. And the wolves…if they’re not right outside the door, I constantly hear them somewhere in the distance. It’s one of the most difficult and tiring aspects of the entreprener’s journey. And it doesn’t feel very fun after awhile.
In fact, it feels more-than-a-little discouraging.
But Steven gave me a whole new perspective on those old wolves. I would even go so far as to say he gave me a new appreciation for them.
All of a sudden I realized that the problems he was talking about–the ones that I could relate to so well–were not signs of my impending failure or of my fooling myself. They were signs of my impending success. Or at least the possibility of it.
These difficulties were badges of honor, the likes of which I now knew were not unique to me.
Gosh, that made me feel a whole lot better. About myself. About my journey.
Viva la vulnerability! It truly is the path to real strength. And real inspiration.
And thank you, Steven Schussler. Your generosity has made the path of this screenwriter/professional speaker a little clearer and seem a little more doable. And that makes all the difference.