photos courtesy Robbye True
It’s been an amazing week in LA for Dean, Bill and SagePresence. Bill was a headliner at this amazing festival, which offers a day of speakers and intensive seminars, followed by an unprecedented pitchathon where over a hundred real movie industry companies take pitches from screenwriters looking for their big break.
I happened to be in LA pitching a new movie idea with Bill to an approachable film company on Century Blvd, so I became Bill’s tag-along guest of the fest. Our pitch went extremely well, and a movie idea that we crafted on the plane (using Blake Snyder’s book Save The Cat) got us through gate number one! Primed now to help our fellow introverts step outside their comfort levels, our mantra became, “Inspire courageous writers out of their bat-caves into the open air of opportunity!”

Bill’s presentation was unlike any presentation I’ve ever seen him do, let alone try myself. When I have 90 minutes to cover, you can bet I’ll be fretting my powerpoint slides and rehearsing to high heaven. Bill was prepared, but for something very unusual, as he just sat down at the edge of his stage (instead of taking his rightful place on it) and simply leveled with the audience in a heart-to-heart conversation about what it really means to be a working screenwriter. The audience stayed for an extra half hour, glued to their seats under the spell of a man opening up with the honest truth about what they could expect and how they could get there. The word after: “Bill True just changed my life.” It was phenomenal to watch. Then I networked as Bill took individual coaching sessions with writers.
As it turns out, a Sage’s work is never done and I got the dubious distinction as the “vagabond guest-speaker” at two different events. First, Bill shared stage with me and asked me up to advise these apprehensive writers on finding stage presence under the pressure they would face the next day. Then, writer and former Hollywood consultant and TV & Screenwriter Viki King (a friend of mine and the author of How to Write a Movie in 21 Days) brought me up from the audience to speak to the same subject at the end of her talk.
Viki is the kind of person who is so intuitive, she rocks your world (in a good way) in a 30 minute industry consultation that actually heals your whole life (forget therapy), as she did for me over breakfast one Sunday morning in San Diego eight years ago. Needless to say, I was honored. As a result, though I didn’t even have a badge at the event, I got booked for several coaching sessions with writers wanting more stage presence!

That night, I introduced Bill’s film at his premiere LA Screening of RUNAWAY and led a Q&A, which was a great way to cap Bill’s impact on this hungry crowd. They loved the film, and asked Bill questions for way too long, given what these people all faced in the morning – they should really have been working their pitches!
And now things get crazy. It’s Sunday, and SagePresence gets a table to accept pitches along with all the other Hollywood companies. The place looked like the NY Stock Exchange as bells rang and people launched through the gates and onto the main floor to pitch their ideas to the big shots.
There we were… the not big shots, tucked between Lion’s Gate and Fox Searchlight, taking pitches from writers who selected us. Why did they pick us? Well, we might want to take their project as an indie (and we really are considering a few), and we also know industry people we can forward scripts to if we think there’s a fit. Plus, some people just picked us because they knew that pitching to us would help them learn to navigate those treacherous waters.
In reality, when Bill and I worked together in this way, we continued what began for us at the Northwest Screenwriters Guild in Seattle, where Bill focused on the story structure, and I focused on their “stage presence” when they pitched. It worked great, but we were even better than before in assessing the valuable properties and guiding people to be more effective at getting their ideas across, which is what the whole event is about in the first place. We all have to pitch, whether we’re a writer, a director, an industry development executive… or for that matter, a marketing person, a manager, or a CEO. Human beings pitch their own ideas, and today was just another day in the office.
We were inundated with pitches from 8 to 5, and Bill and I left this amazing event with new friends, a lot of exposure, a film company wanting us back to pitch to the “big guy,” and the joy in knowing we made a difference to a lot of good people who remind us of ourselves.


Who Can Use SagePresence?
It’s amazing how often we talk to people about what SagePresence has to offer, and they suggest a fit for a population of people who fall outside of our primary target markets. Here are some of the suggestions we’ve gotten recently:
* Lawyers. It’s so important for them to create convincing arguments, make meaningful connections with judge and jury, and deliver their arguments in an authentic way that speaks to people’s emotions and leads them to a particular conclusion.
* Medical professionals. They need to be able to speak to patients and families in a way that bypasses technical jargon and raw data and cuts to the emotional truth at the core of their message. They need to be able to listen and be with the emotions of these people, connecting with them in a meaningful and important way.
* Nonprofit organizations. In order to raise funds, they need to tell the story of the benefit they bring their target population, and they need to be able to do it in a way that engages their authentic feelings so that people are inspired to play a part in that benefit.
* Displaced workers. They need to be able to represent themselves powerfully while networking and interviewing. They need to be able to talk about the benefit they represent to hiring organizations. They need to make first impressions that instantly win people over.
* Front line workers. Receptionists, customer service people, tellers, cashiers, wait staff — They all work in an environment of emotion. People come to them in a particular mood, and the job of the front line worker is to respond in such a way as to make the most positive interaction possible with whatever they get. They’re charged with neutralizing negativity and leveraging positivity, and SagePresence is a powerful tool in that mission.
The interesting thing here is that we’ve worked with people from all of these segments before, and we’ve given them exactly what they needed. The reason people see a good fit is that they are a good fit. They need what we have to offer, and they benefit tremendously from it. And we welcome them all.
The thing we’ve discovered is, when you’re working with universal human skills, your potential market is the entire human race. But you can’t market to the whole human race, you can’t shotgun yourself that diffusely, you have to pick a sector or two that really calls to you so that you can focus your efforts. This way, everyone else that shows up as a client is icing on the cake!
So, you might be asking, who are our target markets?
Well, for one thing, we want to make a difference for professional women, career-oriented women who are motivated to move forward in their careers and want to build their momentum.We want to help them recognize that the core skills and strengths they most likely are restraining are their greatest career assets.
We also want to help displaced workers in the film industry, particularly in Hollywood. We’ve made a profound difference for a lot of people looking for their next position, and we want to make that difference for workers in the industry that we love the most.
We want to help new leaders in medium to large companies hit the ground running by helping them present themselves with power and grace to the population of their organizations. We want to help them win their new team over and help them design their vision for where to take their team.
Finally, right now we’re very focused on organizations that want to strengthen the position they hold in their industry. We’ve transformed individuals, we’ve transformed teams, and we’ve transformed small companies. Now we want to apply what we know to help a larger organization transform how it speaks to itself and to its clients by working with them from the top down to create its story and empower everyone to represent that story in a meaningful and authentic way.
So if any of these descriptions brings someone to mind that we should speak with, please send me an e-mail (see right). And to everyone who has ever recommended anyone to us in the past — whether they’ve fit these descriptions or not — we thank you all from the bottom of our hearts. We truly, madly, deeply appreciate referrals, and we will passionately work with anyone who wants greater influence.